Iconic Artists Group, Rock The Bells and RZA Partner to Expand Wu-Tang Clan Legacy

Gail Mitchell / Billboard.com - Wu-Tang Clan Read at Billboard

In a multi-partner deal, Irving Azoff’s Iconic Artists Group and LL Cool J’s Rock The Bells have formed an alliance with producer and Wu-Tang Clan founder RZA. The goal: to expand and further solidify the music, brand, philosophy and lifestyle of the legendary and influential hip-hop collective.

“As we evolve from ‘Legendary Status’ to ‘Iconic Status,’ it’s only fitting and serendipitous that we join the team at Iconic Artists Group and Rock The Bells,” RZA (real name: Robert Fitzgerald Diggs) said in a statement announcing the alliance. “This partnership will help us continue to expound and expand the Wu-Tang Clan’s legacy.”