Founded by Irving Azoff, Iconic Artists Group™ is the gold standard of rights and artist management, representing the most influential artists in the world.
We honor the artist’s vision and body of work, safeguarding their legacy and inspiring audiences across generations.
The Iconic Advantage
Unparalleled Partnership
We are a long-term home for artists’ legacies — not a rights warehouse.
Artist Advocacy
We align every initiative with our artists’ core values, curating their legacies with integrity, authenticity, and purpose.
Proven Team & Results
We are a full-service team with deep expertise across music, media, and entertainment — driving growth through strategic partnerships and proprietary opportunities.
Artist & Estate Management
Collaborating with Stakeholders
We collaborate directly with artists, their families, and their managers, record labels, and publishers to deliver a comprehensive strategy that unites music and brand. We treat each artist partnership as an ongoing creative business, handling every aspect of it with care and precision.
Brand Strategy, Development & Licensing
Redefining Legacies
We re-contextualize our artists’ brands for new audiences with expertise across brand partnerships and commercial licensing, from mass retail and consumer products to live events, high-end collaborations and print. We set the long-term vision for each artist first, and then build the partnerships, campaigns, and licensing programs that express it.
Rights Administration & Intellectual Property Management
Protecting the Artists’ Futures
We safeguard our artists’ intellectual property, providing business consulting, management, and planning for intellectual property enforcement and maintenance across copyright, trademark, and rights of publicity for music artists and their estates. This includes defending our artists’ names, likenesses, voices, and identities against unauthorized use, including AI-generated content, and advocating for legislation that adapts to rapidly evolving technologies.
Audience Development & Growth
Driving Discovery for New Audiences
We strengthen and expand the digital presence of our artists, applying culturally forward-thinking insights to reach new audiences across social, content, streaming, e-commerce, and emerging platforms.
Music Recording & Production
Recontextualizing the Music
We develop our artists’ catalogs through new releases and A&R, with music recording, production, and post-production handled to the standards set by the original work. We collaborate closely with our label and distribution partners to reimagine the music of our artists in the best possible way.
Synch Licensing
Taking a Proactive Approach to Synch
We treat every synch, cover, sample, and interpolation as a creative decision. With some of the most defining catalogs in music history, our work spans film, television, live theater, streaming, advertising, and gaming. Every placement starts with what’s right for the artist. We proactively seek and pitch for licensing opportunities for our artists’ catalogs, on behalf of their label and publishing partners.
Film & Television Development
Telling Authorized Stories in an Authentic Way
We lead the development, production, and distribution of film and television series, and the development, production and performance of live theatrical shows and immersive experiences, in partnership with filmmakers, producers, studios, networks, streamers, theaters and event spaces that best serve each project, with our artists’ viewpoints at the center of every story and experience.
Content Strategy & Production
Curating Content for Today’s Audiences
We bring a contemporary edge to content, and are adept at scaling the production of premium long-form and short-form content. Our work meets new generations where they are.
“Do what’s right for the artists and, in turn, that decision will be right for you.”
— Irving Azoff